The goal of this campaign was to create a solid and high-end aesthetic for this new shoe from Q36.5. We wanted to communicate lightweight and speed. Everything in these images are "in camera" effects except the removal of the fishing wire. It's a mix of continuous light, strobes, slow shutter speed. Everything was shot on a white cyclorama.

Thanks / Merci 

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Photo/Retouche: Julien Payette-Tessier

Assistant: Jean-Christophe Jacques

Client: Q36.5